Many sports clubs have a long tradition, with fans often getting connected to their club very early because of their birthplace or family history.
Every sports fan wants his team to win! There are always fans who are more fan when the club wins, but keeping our fans engaged supports their desire to stay with their team during good and bad times. Being proud of a team can also stem from the way the club and the athletes interact with the community themselves.
Being involved is getting closer. In this case, fans want to get closer to the club, the action, the team. Anything that allows for more intimate access to any of these domains will keep our fan captivated and engaged by the nature of the interaction.
The young sports fans, who will fill stadiums worldwide in the near future, are a mobile (high convenience factor) generation. A mobile phone is an intrinsic part of so many people’s lives, which is why the mobile experience is an important element in the contact between clubs and fans.