The presence of fans has always been an important financial boost for clubs around the world, besides sponsorship. Fans who attend matches not only spend money on tickets, but also on food / drinks and merchandise when they attend matches. A stagnating or even worse, decreasing number of fans is detrimental to the future of every club at every level worldwide.
However, sports fans are loyal, more loyal even than fans of car brands, technology, clothing or gastronomy. This loyalty is something that sports clubs have taken for granted for years.
But with more alternatives and better possibilities for match viewing at home (through digital TV, better camera angles and multi-platform media experience), or elsewhere via mobile devices and 5G connectivity, you will see an increase of the so-called couch fan.
The solution to this declining turnout is not an easy one, and it affects various domains. Of course team performance is an important influence, but data shows that that is certainly not the most important thing. With current digital platforms and personalization capabilities, a club can capitalize on the new generation of fans and better manage the fan experience to ensure the club’s financial income and future.